A comprehensive SMO and SEO strategy can divert more online visitors to an internet site. But the webmaster cannot evaluate the performance of his web site without correct traffic research. The traffic research can further highlight the performance of individual internet pages along with the source of traffic. So each internet site owner or webmaster must have a real understanding of the basic website traffic research methodologies.
Recently an internet site gets online visitors from a number of direct and indirect sources. Also, a major part of the traffic is diverted thru online search engines, social networks, and RSS feeds. When you analyze your site traffic, you can clearly identify the amount of individuals visiting your site and their various traffic sources. Based mostly on the info, you can tweak the web promoting policy of your company to get a more elevated rate of returns.
The internet site traffic analysis can further aid you in assessing the performance of individual net pages. As well as the total pages, you can further find out the pages found and viewed first by individual visitors, individual bounce rates, and the time expended by a visitor in reading each internet page. These details may be used to optimise the content posted on your website.
The majority of the web-masters use Google Analytics to research their website traffic. The program can be easily installed and supply numerous information about the people accessing your site. Further, an individual is allowed to maintain multiple profiles, and also link his profiles with Google AdWords or Google AdSense account.
However you also have options to choose from several site traffic analysis tools or programs apart from Google Analytics. You can spend some time in reading the comments and feedback posted by other webmasters to figure out the right tool to suit your necessities. These programs are also really effective in providing a detailed report that can be employed for taking managerial choices.