It is not surprising that Google implements so a lot of modifications as it wishes to refine the search experience of its users. lately, some 40 alterations were made, most of which had to do with improving the user interface to give visitors better image for the thumbnails, localized prediction for searches which are trending, additional language for search, among others. So far as search engine optimisation or SEO is concerned, the foremost thing to note on these recent alterations is the Google Panda upgrade (for the full upgrade on the new alterations, please refer to the Official Google Blog).
What Website Owners Must Know About Google Panda
Do web site owners have a reason to be cautious of this foremost change? If they are carrying out SEO fitting, then they must not be. According to Google, the new Panda upgrade will be more accurate and more responsive to recent alterations on the web. What does this precisely mean?
The two words that internet site owners need to vigilantly watch out for are accurate and recent. When Google Panda was launched last year it impacted websites which mainly relied on article from article farms. Article farms offer free of charge content but the quality, timeliness, and relevance of these content are most of the time out of focus. Those websites which frequently created onsite and offsite timely content didn’t feel the Panda kick in at all.
How To Be Algorithm-Resistant? Align Your Site With Google
The secret to surviving any algorithm upgrade is to be buddies with Google. To be buddies with Google, your website simply must offer what Google wants. And Google wants just one thing and that is content. Website owners that regularly update their website with quality and very informative content which Google users can use will stay high in the ranking regardless of whether Google alterations algorithms again.
It goes without saying, content has to be optimized with the suitable keywords, the fitting keyword placement, and the right keyword density. It takes practice, in fact, competence to be able to write for optimisation but essentially, well written highly informative and fact-based content pieces will rank high. A tool to employ for researching what appropriate articles to write about is Google Trends. With internet sites providing relevant and timely data, then site owners need not be anxious about ranking drop despite new changes from Google.