When it comes to running a business, both on-line or off, much of our earnings and time will probably be spent on our clients needs. It is in this area that an excellent deal of our time and profits are spent. Personally answering the telephone and replying to emails, will price you valuable time that could be spent in much more lucrative methods.
In the event you provide an 800 quantity, each minute spent on the phone decreases the earnings you generated per sale no matter whether you’re speaking to those who have made a purchase or not. It goes with out saying that if you have to pay somebody else to supply customer service by phone or email, your profits are decreased even further.
So, the question is… how do we utilize the technological advances available on the web to reduce our time spent on customer support each on the phone and in e-mail? The easy answer: By supplying your customers with the options to their issues directly on your website. Wait, perhaps your thinking, “I do that already. Tell me some thing I don’t know.”
Okay, so you have a FAQ section, and you’ve all of the information on your web site that your clients could feasible want. You’ve even included the most user friendly instructional manual using the products you sell. What more can you do?
The very first factor we need to comprehend is the fact that most people have turn out to be rather lazy when it comes to reading. Although, the web is filled with information, the main method to absorb this information is by reading. Many people, if provided the opportunity to complete so, will take the simple route and call the 800 quantity, or email for help. These guests and or paying clients will have no issue taking benefit of one’s useful time. Time you could use to increase other locations of one’s company. If the consumer has really paid for the product, they’ve the right to receive consumer support by email or the telephone. Provided a option of reading instructions on a web site verses, emailing or choosing up the telephone, numerous will chose to e-mail or phone consumer assistance over hunting for the answer in a manual or within the FAQ’s.
For these time-wasting, profit-eating problems, there are two options. 1. Audio 2. Video. By adding audio to your site, you are able to assist the lazy browser gain a better understanding of one’s products with out having to read. Lots of people skim read and miss important point. Using the use of audio and video you can make certain that doesn’t happen.
An introduction for your sales letter by use of audio can help to increase interest in your item, which might be missed by these lazy browsers who require more incentive than a good headline to read what your product is about.
Numerous webmasters are using audio testimonials to sell their products and it’s very efficient. Hearing a individual testimonial provides greater validation than reading about 1. You are able to use audio to answer probably the most typical FAQ’s and prompt your readers to make use of your FAQ’s section prior to submitting an e-mail to support.
Subsequent, add the visual aids, either through pictures, power point demonstrations, or video. Video is now incredible simple to produce. All you need is a headset having a microphone and Pc video recording program to start. The cash and time saved easily out weigh the cost of buying a headset and Pc video recorder software program.
With video, you can show your customers precisely what they are going to obtain. If it is software, you are able to provide a video demonstration of how the software program functions. For those who’ve bought a item, you are able to provide video tutorials on each installation and use of your item. This will save you numerous hours in customer support.
You can even offer a video tutorial of one’s ebook or membership site. For example, you can use video to entice your readers by offering a walkthrough from the chapters in your ebook, or a video tour of your membership website, utilizing audio to bring out the advantages and primary points.
Basically, you’re doing the same factor as you’d in a sales letter, but by providing it visually, you are able to attract even the laziest clients to listen. It is far easier to listen and watch, then it’s to read and think. (Video ought to be additionally to the written sales letters and manuals) Use video and audio to show and tell your customers precisely what they want to know. This will decrease the time you invest in email and on the telephone, thus greatly increasing your time, and earnings in addition to decreasing your costs.
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