As an element of my social media advising endeavors, I was establishing social media marketing campaigns and social media techniques for a customer who nearly made a terrible mistake. Luckily, it was easy to avert and I want to make sure you don’t get caught in a similar hole that nearly snared them.
Before I tell you exactly what it was, I really want you to think about the answers to a number of simple questions. How do you feel about commercials you watch? So why do you feel like that? Do you have any idea why a lot of people think the same way you do?
I can’t tolerate commercials. They make me mad. They waste my time. If I ever see another one it will be too soon. I love the digital video recorders that let me record my favorite TV shows and skip through commercials. I think they are some of the best inventions ever!
Just what does this all have to do with social media marketing, marketing with email, Facebook marketing, Twitter marketing or even different types of online marketing? Everything.
My customer was really going to carry out some YouTube marketing and video marketing on other video sites too. My customer understood that their best customers nearly always proceeded to go online to try and do research just before making the considerable investment necessary for their services. They produced video scripts that clarified concerns their prospective customers generally asked them. The actual content my customers furnished was helpful, interesting, brief and gave prospective buyers the data they were most certainly hunting for.
As soon as we finished putting the web videos together we wanted the client to see how they looked and make any minor improvements before we went and finalized the video. Then things started to go South. Someone said, “Hey, let’s put our music and jingle at the end of it, the owner will love it.” As if that wasn’t bad enough, someone else added, “Let’s put our slogan at the end too.”
I smelled a mishap and had to do what I could to help prevent it. So I was quick to ask a very important question. “What does the owner prefer, hearing the jingle or getting a bunch of new prospects and turning them into customers?” Even though their intentions were pure, they almost screwed up a perfectly good video marketing campaign by turning it into a bunch of dreaded commercials.
When seeking to use social media for business, be aware of the most important details. Top social media consultants and social media experts will push you to position yourself as the thought leader in your field rather than some pitch man on some commercial. You may be tempted. But, don’t fall for it. Resist the temptation to make sales pitches and throw in jingles and slogans that reak of sales stench, manipulation and advertising. Solve problems. And, if you do, then you will attract more of your ideal prospects online.
Before hiring social media marketing consultants or social media speakers, see Mason Duchatschek’s free report and educational videos about selling online using video marketing, email marketing, text marketing and Facebook marketing.