A lead generation website is one that inspires a visitor to make an inquiry or opt in to get more information about services and goods.
When setting up a new website for the needs of lead generation or evolving a site that hasn’t got an opt-in box, consideration should be made when selecting an e-mail program.
There are several wonderful firms that will handle all of your emails, these programs can be designed to send out a series of pre written messages as fast as someone signing up. In most situations, you can choose a double opt-in process to provide help in protecting you and your prospects from getting punished due to spam violations. I have found that requiring prospects to confirm their request for more information, seriously decreases the number of leads you may eventually get.
You’ll also want to write your own emails to provide valuable content, not only a selling statement. Mull it over. How long do you stay subscribed to an email list that offers nothing less than an impersonal sales message every two days?
Consider also the information you ask for when you design your opt-in box. People do not like giving out too much information initially, so always get the subscriber’s first and last names and you can also have a box for any other information important to your business. As an example, you could have a drop down box that lists the products on your site and from that you can find out particularly what information your subscriber is looking for. If you have six different products you can then build 6 different lists within your e-mail program and target info and other products specifically to those people.
When you set up autoresponders or any kind of email campaign, it’s important that your emails are checked initially and then checked again. Many people are not impressed by spelling mistakes and further more, won’t read an email that may be a mile long. Make your mails precise and to the point, drafted in short paragraphs, in small digestible hunks.
Once your list has grown to a respectable size, you may send out a once per month newsletter, informing customers about new services and products you have added.
Address your subscriber by their first name, not dear customer as is typically seen. Write your copy as if you’re writing to a friend, don’t blind subscribers with get this or buy this, it turns people off. The easiest way of collecting a sale is by helping someone, by giving them important information and anything free is usually good, for example, a guide.
Ensure that everything you send your subscriber is important and of worth. If your unsubscriber list builds too quickly, that’s a sure sign you’re doing something wrong, although you will always encounter some individuals who unsubscribe.
So, understand that your autoresponder and the emails you send out are at the very heart of your lead generation website, you would not have one without it. Spend a while tweaking and refining this side of your system, don’t just toss out some email pitches. Relate, form a relationship, ask for feedback and comments.