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The Untold Story Of Shake Shack’s $1.6 Billion Branding

The burgers aren’t the only thing great about Shake Shack. The branding is pretty fantastic, too. Last week, Shake Shack went public in an IPO that ballooned to $1.6 billion —cementing the brand’s journey from a one-off boutique stand in New York’s Madison Square Park to a multinational burger […]

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