When a start up acquires a penalty from Google, the story is totally ignored and abandoned. But when a popular brand gets penalised for violating website guidelines, everyone from the SEO industry gets conscious and alarmed. BBC News, one of the biggest news organisations in the world today, overwhelmed everyone with the news that it received a link penalty from Google.
The Word Wide Web is undeniably fast becoming the most powerful media platform today. It is where people go to get information faster, hang out with other people through new forms of social interaction, get their entertainment fix more conveniently, and reach out to others on a global scale. This is why a growing number of businesses turns to the Internet. It can give them an expanded customers. But with the numerous other websites competing for attention online, it would be difficult for one to get noticed by its target clients. If you potential market to see your website, you would need a good SEO for that.
Search Engine Optimisation is a technical term which we’ve heard for more than a couple of times already especially during the latter part of 2012 when Google announced certain changes that notably altered the optimisation game. In the constantly evolving industry, the players are forever looking for the most effective ways to make the web work for them. While the providers of search engine optimisation services can go on and on in telling their clients how they can exploit their online presence, problems may arise when both aren’t on the same page. For that reason, we advise the services providers to manage their clients’ expectations.