As more companies realize that the phone-book is a thing of the past they are turning to Internet Marketing and Search Engine Optimization (SEO). However when you do some research on SEO you find a daunting amount of information on how to go about improving your website. In addition to the people trying to sell you services, you will also find a host of poorly written information that is misleading or often just plain wrong. So how do you go about starting your SEO activities? This article will give you some typical approaches to improving your site.
A main focus of already successful companies today is to increase their on-line presence. They may have already built a successful local business and want to branch out to invite even more clients. SEO Companies help customers capture visibility through many forms of media and attract customers to a website. They look to successfully identify and convert Internet customers to paying clients.
Headers are used for structure on a webpage. The most important items on a webpage are typically the largest and the most obvious. A H1 tag, or Header1, is an HTML term used to indicate the most prominent text or image on a page. These are followed by other tags, H2 through H6. These tags are ranked by order of most important to least. Not only is it important from an SEO perspective to get these right, it makes the page easy for an actual person to read. A good analogy for headers is a newspaper. The most important things, like the papers title or front-page feature, is the most prominent. Other article titles might be H2, then maybe a subtitle as H3, and then finally the article text which is usually handled with a ‘p’ or ‘paragraph’ tag. Google expects a webpage to be laid out with a series of headers that makes sense to the reader.