Market research is the new tool for internet marketing consultants, or not so new. One of the main issues faced by a Web Selling Advisor is a lack of information and shortage of planning and a result you will find large blunders frequently happen with serious results for the work that has to be developed. You must identify needed Markets, especially when organizing a Digital Marketing Plan or Social Media.
When we develop a Marketing plan, we wish to know who are the people we wish to do actions in our website. The rationale is extremely simple: if we develop a site about dolphins we'd really like to be visited by people that love dolphins or Oceans, or aquatic life, not by people who are not interested about them.
Penguin, a new era for Online Marketers