Posts Tagged: direct mail

How to Combine Direct Mail and Email into a Lean, Mean, Marketing Team

Time was, when marketing experts argued incessantly over the relative pros and cons of email and direct mail.These days, all industry experts agree: both media are powerful when paired with each other in a coordinated campaign. The power to wield these tools in a multi-channel effort are easily accessible, if not utilized as often as they should be. There are five concepts to build into your campaign: Branding, timing, mailing lists, Call-To-Action and evaluation.

Direct Mail: How Do You Define It?

For years, the answer to that was easy: direct mail was good old, USPS delivered letters and postcards. These days, there isn’t a single “one-size-fits-all” answer as to what exactly constitutes it. Truth be told, the definition of direct mail seems to change every day.

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