It is well-known that web marketers are within the business of marketing. To become effective in business, it is crucial to actively promote your business to gain new customers. Let’s face it… No promotion, no new customers. It’s a simple as that. If you’ve ever spent money on advertising prior to, you will understand that it can be a expensive process. Whether or not the cost is measured in time, work, cash or perhaps a mixture of all three – the 1 thing that counts the most is the results. A lack of results from a advertising campaign can be a real disappointment. More frequently than not, it is a case of hit-and-miss which leads to frustration and a wasted marketing spending budget. This article will clarify 3 steps that you can take to gauge how effective your marketing campaigns are and to rapidly improve the response rates of future campaigns. It also brings to light some fairly unknown tactics that some advertising businesses are employing to rip-off their clients. I hope you are not one of these clients… But you may have been already without even realizing it.