Search Engine Optimization, or SEO, is used to improve the position of your website in search results. There are many elements involved in SEO, and the steps you need to take to ensure that your site is optimised change regularly too. Search engines regularly alter their algorithms to ensure that they provide their users with relevant search results and that sites using black hat SEO methods are not rewarded for their efforts.
Search engines carefully hide their algorithms and methods of ranking and while SEO is not an exact science, there are ways in which you can improve your search engine ranking.
Build SEO into your site To improve SEO, it’s important that your site follows guidelines and these includes keywords, site maps, and meta tags. You may need some professional assistance to do this properly.
Content is important Your content should be relevant and informative and you need to optimize it for your keywords. If your site is filled with keyword stuffed sentences that don’t make sense, then it won’t be favorable with the search engines.
Back links Helping to push your site up in the search engine results are back links but use them wisely. Links from credible websites with high page ranks are worth more than those from link farms but any site that contains a link to your website is considered a back link.
What is Keyword Research Your keywords should be able to strike a balance between the number of searches and the competition. It won’t help ranking for a keyword that no one searches for and ranking for a keyword that has a lot of competition is difficult. Keywords change over time too, so regular keyword research should be used to ensure that your site is optimised for the right keywords.
Measure and measure again To optimize your website, tracking your web traffic, the pages they land on, where that traffic came from, and the keywords they searched to find your site are all useful. With regular adjustment and monitoring, your site will be kept optimized.
SEO is vital if you consider that most people click on the first three search results, and less than 40% of people will go to the second page of search results. With effective SEO, your site can rank for specific keywords even if not all websites can rank on the first page.