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Luxury brands once shunned resale sites. Now, they’re embracing secondhand

The resale industry is growing explosively, with sales accelerating during the pandemic, and luxury brands have mixed feelings about it. Chanel, for instance, has sued TheRealReal and What Goes Around Comes Around, claiming secondhand stores are “piggybacking on [its] reputation.” Forward-thinking luxury brands aren’t resisting or ignoring resale, though—they’re […]