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Link building with Penguin

Penguin, a new era for Online Marketers

What's the difference now with Penguin? SEO developers would say that the weight of Google +1. Some of the post that can be read are well positioned that other ones just because these ones have more +1s.

Is this a Google method for pushing Google+ social network? My answer's yes, and in by the way, I believe they will continue developing the same policy and even more.

It's been said that Penguin will penalize your web pages when you will promote an anchor text and will forget to add stuff like “see more here”. That might be wrong, that might be right.

The reality would be that link building efforts must be concentrated in your principal keywords and, it may sound like a joke to accept that someone with a good Page Ranking is going to link you due to your content.

Anchor texts in S.E.O., the answer for google

What number of your links “appeared” because of art of wizardry? How many of links have been developed by yourself?

“Natural” Search engine optimization does not exist, and high ranked corporations in search engines would have a large amount of difficulties for explaining their link building system, nonetheless it does not matters.

Solutions for seo: Google Penguin vs Panda

Google will continue basing its method in links: quality and quantity. If you attempt to develop a method based in content, simply you're dead at the bottom of Google. It is possible to get an internet page in the 1 Ranking in Google without the keyword in the title, in the description, without the keyword in content, with the keyword just once in h2, and all the links with the same anchor text. Is this just casual? Maybe, or maybe not.

Now, it’s time for testing more and build new strategies.

Abel Pardo is Professor of Marketing and Marketing Digital at the University of Leon

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