If your business website is not ranked high by search engines, such as Google, Yahoo, and Bing, your clients and potential customers may have a tough time searching for what you offer. However, Google always change their rules of indexing and ranking websites. So to keep you updated, check out the following latest guidelines and insights for getting your website land on the first page of Goggle search results:
Long Tail Keywords
Goggle also considers the fact that online surfers often put in very specific phrases when they are searching for a certain thing online, e.g. brown wool pants”. Such very specific phrase is known as a “long-tail keyword.” It helps searchers narrow down search results. In order for your blog site to rank higher in Google, use a vast variety of long-tail keywords. The more specific you describe your products and services, the more likely you can attract people who want to do business with you.
The description and title of your home page, as set off in the its HTML code, are vital to to rank high. The same goes for the descriptions and titles of all other pages. This information displays your primary chance to inform human surfers about what to expect and tell Goggle how to index and categorize your online content. You would want to make sure that the titles and descriptions of your website’s pages are attractive, compelling, and packed with the most relevant, appropriate, and informative keywords.
To maximize the power of such data, you must regularly monitor how high your pages, especially the home page, rank in Google for certain keywords and phrases. Tweak your title and description, until your pages bag the highest possible rankings.
A backlink is a link that directs online users back to your blog or website. There are several methods you could use to make backlinks for your site. You can do guest posting, wherein you submit blog posts to higher-ranking blogs in the same or similar niche as yours, together with a backlink to your web page. Also, you can submit posts to article submission and social networking sites and along with backlinks to your web page. The more quality backlinks leading to your online site, the more Google will see that your website is of value, increasing the rank of your online pages.