Search engine optimization (SEO) is one of the most crucial skill that any online marketer can develop. Of course, you really want visitors to be able to find your website when they are doing a search. By learning how to do SEO you raise your chances that they’ll find your site instead of one of the competitors. One of the ways to boost your ranking is via internal link building. Be mindful though because there is a lot of misinformation about how to do it the right way.
In terms of internal link building you have to ensure that you look after three things: in-context linking, site navigation and anchor text. Trying to keep them in your head will certainly make it easier to get noticed by the search engines and so improve your business. Let us discuss the role and significance of every one of them.
First, let’s take a look at in-context linking. These are the basic links found within the actual body of the website. They are embedded directly within the words in your page, in context. As people are looking through your site, they may notice that they can simply click various words or phrases. To your visitor, it appears quite seamless, but actually you’ve planned it out for the best results from the positioning of your internal link building. What the visitor will be clicking on, in their mind, are related words and they’ll be seeking out more information. However you’re setting it up in order that those words are the keywords you’re attempting to rank for, and they’ll go to where you want them to visit.
Second is site navigation. Many people see site navigation as the way of getting from one page to a new one. So, they see a back arrow or a link to the homepage and it aids them navigate around your website. While that’s true, we are more interested in building links for SEO purposes. Search engines enjoy seeing a minimum of some fundamental pages on every website: the homepage, contact details, a privacy statement, and other basic pages. Most of these should all be connected to one another from every page in your website.
Lastly, is the anchor text. It’s the text which appears rather than the link where people will go. For example, a visitor to your website may see the words “click here”, yet what they’re really clicking on is really a link. Now, if you’re wanting to rank for the phrase “click here” then that is good, yet chances are you’re wanting to rank for a different keyword. Never misuse a link by using generic anchor text when you are performing internal link building. Suppose you do have a website on painting houses, then use the phrase “click here to have a house painting quote”, however only the words “house painting quote” should have the link underneath them. The idea is that you’re wanting to rank for the words house painting quote, so having those links will notify the search engines to pay more attention to that text.
Get more info on video marketing, which is a sure way to encourage people to show a variety of products and services through marketing video clips. Find out here on how to utilize social media marketing, a very good technique that offers links, attention and a large number of page views by promoting your site or business through social media channels.