In the start of SEO, there were no extraordinary methods or methods of attaining search engine rankings. However, recently due to the awareness that search engines can be a source of unlimited earnings for the firms, people have started paying more focus in ways to really get rankings in search engines, mainly Google. And for this reason, search engines have started making their calculations more and more complicated so that only legitimate and genuine companies are ranked on the top and have the well-deserved revenue.
Recently Google has implemented diverse modifications in their search engine and requires websites to be more user-friendly, and it has also taken different actions to make certain that webmasters are not able to rank their websites on the top of search engines by various unethical or shady techniques, which include keyword stuffing and cloaking.
Yes, in last few years SEO has evolved significantly, and it has become almost impossible to now game the search engines and change its results. SEARCH ENGINE OPTIMIZATION has now become more of long-term investment for business that shows results slowly in the end.
Many webmasters, business people believe that due to the latest changes in search engine’s algorithm, SEO is almost dead and will never make fruitful results. However, I am among those people that still assume that SEO is the greatest strategy to generate prospects and making your brand well-liked on the web. Being an SEARCH ENGINE OPTIMIZATION personal professionally I firmly think that SEO is here to settle for very long time, and it will always be the best choice to get maximum organic and targeted traffic. Yes, the game of SEO keeps transforming all the time, but it does not mean that everything we did in the past is now useless and will not value anything for our web sites.
SEARCH ENGINE OPTIMIZATION is no longer a mathematical equation or formula. It has changed into an art, and not everyone can be perfect at this art. Recently, individuals have started emphasizing more on the quantity of links rather than the quality of links, which is why most of the people are actually screwing up. Furthermore, you should know that being socially active on web can do magic to your site’s rankings on Google, as Google has started giving it more importance now.
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