The Word Wide Web is undeniably fast becoming the most powerful media platform today. It is where people go to get information faster, hang out with other people through new forms of social interaction, get their entertainment fix more conveniently, and reach out to others on a global scale. This is why a growing number of businesses turns to the Internet. It can give them an expanded customers. But with the numerous other websites competing for attention online, it would be difficult for one to get noticed by its target clients. If you potential market to see your website, you would need a good SEO for that.
So what is SEO? In a nutshell, it gives websites more visibility on the web without the need for paid services like pay per click or PPC. Search Engine Optimization is a practice that helps websites in getting a top spot in search results when a relevant keyword is entered on search engine sites like Yahoo and Google. The Internet has hundreds of thousands of sites that vie for a spot on search results. If your website doesn’t land a place on the first few pages of search engine results, odds are that people wouldn’t even know that it exists.
Many online surfers rely heavily on search engines. They are usually those who are specifically looking for something but don’t have any specific site in mind. When they enter a keyword in a search engine, it means that they are searching for a source that can give them info about their keyword. Search results can reach from one to thousands of pages, and web surfers only look at the first to perhaps up to the fifth page. If your website is not on the first few pages, then it would just be ignored. Enter SEO. If you search engine optimised your website, it can land on the first page results, which means more people would likely click on and visit your site.
Effective SEO is not just about key phrases, though. Your web page also needs to be popular with a lot of people constantly visiting it in order for it to land on top of result pages. And yet, before it can get high traffic, it should place high in search engines first. This is a mystery that a good SEO company can solve.
Be warned that there’s such a thing as bad optimisation practice, which could aggravate your website’s ranking instead of enhancing it. And sadly, there are SEO Singapore companies that practice it, making their clients’ search engine ranking suffer. So if you need effective SEO application to boost your website’s ranking, pick a reputable SEO consulting company that has delivered many successful results for their clients.