Worldwide link building differs a great deal from link building in just one area. Some of the difficulties include different languages, cultures, and the difference in search engines around the world. It is also important not to forget that, while you consider your link building to be global, the market that you’re targeting won’t see it that way. In their eyes, the links are local. These are some rudimentary steps to international link building.
First, you really need to have a clear strategy for targeting your market. This includes deciding which markets you want to reach and which search engine results you need to come up in. So , for instance, if you have an Italian-written internet site and wish to target the Italians in Italy in addition to those that speak Italian in Austria, Switzerland, and France, you can choose to sacrifice showing up in the results from the pages located on servers in Italy, and instead to concentrate on showing up in the results of any Italian language pages. In this fashion, you could concentrate on promoting through the language, instead of thru the nations themselves, though this might also not be what gets you the most satisfactory results.
What you would doubtless still want to do is target Italy as your country, because you’ll have more possible traffic and you’ll still get visitors from people who speak Italian, and don’t live in Italy, but use Google.it anyway to look up info.
You’ll also wish to take account of your internet site’s design and structure. There is some furore about whether local domains or dot coms are better for world web sites, but either one will do well if done right. It is also a smart idea to understand your global reputation. If you are not known outside of your current geographical online foothold, then link building will need more effort and time. It your brand is unrecognized elsewhere, start with mixing list submissions and online PR before you move on. And, naturally, take a look at the laws in the area that you plan to market in, as they may, and likely will, differ from what you are used to.
As with local markets, you are going to need to do sufficient research. It’s important to get a grasp on how competitive the search market is in the area that you are targeting. Try a search of your top keywords inside the search engines relative to the exact country, and analyze the web sites that come up in those markets. Check out how many links they have, the standard of the links, and where they come from. There are lots of tools that will help you research this information, some of the most well liked being those of Yahoo. This analysis will get you as many link prospects as you need to start out. And then you can go from there in your global link building.