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Email Design Rules

Are there any real rules to email design?
– Some people emails have to be mostly text. Have you ever seen a Disney email, there’s not a a scrap of html text in the thing, but you know what they rock!
– No background color in a table?
– No CSS, unless it’s inline!
– No Floats!
– Use Margin not Padding, IE HATES (doesn’t understand) Padding!

What are your rules when creating emails?
And more importantly which ones do you break?