Before businesses changed to online marketing or video marketing, the bread and butter of advertising and marketing methods are mainly targeted on conventional marketing or what is known as offline marketing. These eight offline marketing ideas have been around for a long time and have been tested over and over to generate income to any business whenever they are well-timed and well-placed.
To begin with, classified ads could be one of the options that can aid you with your marketing. Ad placing on any national or local newspapers – if your wallets could afford that – can give your website traffic or sales a really great boost. How? Obviously, people still read newspapers and believe in the things they read on print media. And with this same level of trust, people view newspaper ads as something that they can be confident about. Online businesses that have placed ads on newspapers have benefited from the great advertising rates of this medium.
Additionally, there’s a good reason why big and small companies alike still use posters and flyers as part of their marketing campaigns. Place flyers somewhere with good traffic and watch as traffic get diverted to your website. They work and they work really well. Direct mail can also do the job well. When done consistently and with good email pieces, this strategy can help with brand awareness. The offline version of opt-in email listing and email marketing, offline direct mail is a marketing method that directly contacts individual and inform them of your website’s presence. This might even result to instant sales.
While this could turn out to be quite expensive, infomercials are actually very effective means to enhance brand awareness and to increase market reach. Since most infomercials run consistently over a long period of time, these often allow for some curiosity on the part of viewers. If you don’t have enough budget for infomercials, try group advertising. This will spread the cost between you and your partners.
Furthermore, business cards are possibly the least expensive of all marketing strategies. Give your business cards to anyone you meet and leave them anywhere you go. The results may not be instantaneous, but in time, your cards could bring in revenue for your online business.
Aside from video marketing, you could also give free information to the public. If you are an expert in a field relevant to your business, you could try to be a free learning resource. You could do this by holding a free offline class. Radio and TV shows are also good mediums as these could reach a wider spectrum of audience. If you can, try to get an interview over the radio or on a TV show. Freebies and giveaways are another great way to promote your product or services. Giving away promotional items is still alive and well. Next to business cards, this strategy is probably the second least expensive. The cost of this offline marketing strategy could run up to a few hundred dollars or more though if you’re giving away expensive free items.
Finally, having a network with other local business owners can likewise help with your marketing campaign. Connections mean better opportunities. The chamber of commerce as well as other local business associations are powerful tools to expand your network. Try to get as many connections as you could by attending local business owners meetings and conferences.
Get more info on video marketing, which is a sure way to encourage people to share a number of products and services through marketing video clips. Find out here on how to utilize social media marketing, an excellent technique that offers links, attention and a great number of page views by promoting your site or business through social media channels.