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Branding Talk Isn’t Helping Your Company.

This is a great article on brands. And how you can’t build your brand in a vacuum. I have worked in more than a few places that speak about building “the brand” but do nothing to help the customer experience or to make the products better.

http://www.fastcodesign.com/1670044/branding-talk-isnt-helping-your-company-heres-what-should-replace-it

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