Being the world’s busiest site, Facebook holds an almost limitless number of people. It starts with a simple post, like, comment and has grown to have powerful tools that can be used not only for entertainment but for business as well. With a population of 1.06 billion by the end of 2012, Facebook is indeed a great asset for many companies. Whether it is for entertainment or different kinds of business, once you have come up with something viral, expect for an overwhelming amount of public followers and likers. Mastering the different features of Facebook and teaming it up with unique and effective strategies can create strong customer base and generate more sales for the business.