The Generation Y has several names, such as Millenial Generation, Net Generation, Echo Boomers or just Millenials. Experts do disagree about when this generation was born, but the late 1980s is most agreed upon. In contrast to their parents, the baby boomers, they have exceptional tech skills and grew up with mobile phones, video games and Internet. They had a front seat to the digital revolution and were very much a big part of it. As a company or a brand, chances are that you are selling your product or service to this group, but how you reach them? What intrigues and engages Generation Y?