Posts By: Gary Klingsheim

Understanding Your Landing Pages – A Quick Guide

You’ve probably heard it a thousand times – Your landing pages are the most important ones on your site. Ever wonder why your design and SEO company push the idea of good landing page content so hard? This quick guide may help you understand the importance of your landing pages as well as a few of the best practices when you get ready to build or redesign your current landing pages.

Social Media: Using It for Marketing

Have heard of Facebook? Chances are that your answer was “Yes!” Then I ask, have you ever been on Facebook? Again, chances are that your answer is going to be yes. However, even if you have heard of and been on Facebook you probably are not aware of the impact that social media can have on your business. Globally, you will find that social media is being used in order to market businesses rather than the old-fashioned type of marketing tools. Why are so many businesses turning to social media as a marketing tool? The answer is in the numbers. 1 in 13 people have established a Facebook account and on average, half of the Facebook users have logged into their account at some point every day. Therefore, you don’t want to count social media out as a marketing tool. Here are some benefits of social media marketing you should consider before you opt out.

The Importance of Usability

Have you ever heard of the term usability? The basis behind usability is simple: make sure the your website is as functional as possible for your customers. That’s it – easy, right? It’s good customer service and it’s a way to help your customers to find what they’re looking for on your website. If this is such a simple concept, why are there thousands of tutorials and websites that are dedicated to helping businesses achieve usability? The concept of usability is easy, the reality of usability, however, can be much more difficult. These tips, however, may help dramatically improve your usability level.

Making Sure You Implement Usability On Your Website

Have you ever heard of the term usability? If you’re a professional web designer the answer is likely yes, but if you are a business owner you may not have heard of this term. Usability is a goal to make your website as functional as you possibly can for all of your customers. It is much like laying out your items in a store – you want your customers to be able to find what they’re looking for in a matter where they turn. This not only nets you more profits, it may also bring in more customers as well. It seems like a simple concept, but if that is true why are the thousands of tutorials online about increasing usability for your website? The reality is that while usability is easy to conceive, it is hard to implement. These few tips, however, may help to dramatically improve the usability level of your website.

3 Considerations You Must Make for End User

Web design has never been all about the site visitor. Even in the earliest days of design, there were elements designers put in because they liked them, thought they might look good, or just simply wanted to include on site. While design, as a whole, has gotten savvier these days, the end user still isn’t always the focus, even when you’re talking about great designs. If you’re working on a new site design, though, in some areas, your visitors have to be your primary focus, particularly in these three areas.

3 Things To Think About When Redesigning Your Website

The Internet has come a very long way, but one thing has remained the same – even in the earliest days of design, designers put things into a website simply because they thought they would look good or because they thought they were unique. Another thing is also stayed the same – when it comes to business, everything should be focused around the customer. If you’re working on a new site design, there are three areas you should consider focusing on intently.

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