For years, the answer to that was easy: direct mail was good old, USPS delivered letters and postcards. These days, there isn’t a single “one-size-fits-all” answer as to what exactly constitutes it. Truth be told, the definition of direct mail seems to change every day.
Eventually every business addresses the same issue: traditional, printed mail or email? While each has its pros and cons, as well as fans and opponents, the discussion swirling around these two mighty marketing tools always misses a blindingly obvious — and profound — point: