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A brief history of opposition branding, a tradition as American as apple pie

“Keep America Great”: It’s the slogan for Trump’s 2020 reelection campaign. It’s also the domain name for a website the Biden campaign nabbed and rebranded with Trump’s policy failings. The website rewrites Trump’s campaign tag line “Promises Made, Promises Kept” as “Promises Made, Promises Broken.” Stark black-and-white visuals set […]