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4 Stages Of Website Design

Stage 1 – Design over substance

The first stage is to design a site that the chief executive officer, venture capitalists, and ad agencies like to see. There are all types of “bells and whistles” in this design. A whole site might be a Flash animated site. Or there might be some stunning JavaScript mouse over results or drop-down menus in the design. It’s always a lovely design, however the message is clear – style over substance.

Stage 2 – Designing for online presence

In Stage 2, the reality of an inefficient web design starts to strike, usually around 3-6 months after the preliminary launch. A site will typically get declined by many of the major directory sites, not be indexed by the significant online search engine, or not get the quality traffic or sales that were forecasted based upon the various types of advertising approaches utilized. Usually, that’s when business decide that they will attempt to work with a professional online marketer to promote the site. Doorway page companies, in some way, shape or kind, rear their ugly heads. Sadly, many website owners succumb to a doorway page company’s pitch since the beautifully created site couldn’t possibly be the trouble with low website web traffic. Yahoo might have rejected a website, or the site may have been listed in Yahoo and the company can not understand why they have no description next to their business name. But in no way would many ad agencies or doorway page business want to inform prospective clients the truth– they simply did not design and compose an efficient website– since it would suggest losing countless pounds in company

Stage 3 – Designing for your audience

By Phase 3, after spending an exorbitant quantity of cash on lovely website designs and numerous advertising strategies, website owners usually find out that they did not design or compose an efficient Website for their target audience. Typically, website owners will bring in an usability expert to examine possible problems and present various options. Bringing in a search engine marketing expert to assist with search-engine friendly web designs & templates early in the design phase can save a business countless pounds in online advertising costs.

Stage 4 – Website redesign

After mindful functionality and online search engine visibility analyses, web website owners lastly have an efficient web site. A website that is composed, coded and made for user friendliness and online search engine visibility typically gets the most web traffic and resulting sales because it was written, programmed, and developed for end users.


Web sites should constantly be created with your target audience in mind, not your very own individual preferences. Colours have meaning. Professional designers comprehend the psychology of color and using white space to best job the image your audience wishes to see. (For example, try not to utilize the color red on a financial site.) Understanding the products/services/information your target audience is searching for is vital to designing and preserving an efficient web site. When you introduce a site, you may have to make an enlightened estimate regarding exactly what your target audience desires. After that, tools such as site stats software and reporting from site searches inform you exactly what your visitors are searching for.

Then content and marketing strategies can be readjusted accordingly. Unless the innovative innovation plainly benefits end users, do not utilize it on your website. If your venture capitalists or CEO’s or attorneys like the site, ask if they are going to spend the thousands or millions of pounds to keep you in company.

They’re not. Your target audience who will eventually figure out the success or failure of your website.

If you are looking for a good web design company or SEO Company, you should contact with Imperia Designs.

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