A business model like direct marketing, or DM, will only be attractive to those who are willing to depart from the net and all the conveniences it offers. For decades, DM has been around and used by many. Billions of dollars have actually been generated by this method, so don’t worry if it works. You’ll find yourself in another world, almost literally, as you read about DM. Yet DM and the marketing and copywriting principles it relies on are the foundation of all business on the web. Let’s look at a few direct marketing principles, seriously taking a look at this age-old selling philosophy.
You likely know about using shortage and the concept of limited availability in your sales copy. If you’ve never given the limited availability approach a shot, then you should consider doing it on your next campaign.
Many direct marketers use the same approach on all their campaigns. But what you want to do is find the right balance between too long and too soon. You also need to think about the people you are marketing to and how well they know copywriting techniques. You may want to avoid using the tired marketing test approach because that has been beaten to death. What is too much for one business owner is super simple for another, and that exists for many reasons. So there is comfort in knowing that choosing traffic tempest as a part of your business does not mean you are being singled out by the universe for special treatment. There are several reasons why those who are making money with their business tend to outsource as much as possible. Even if you cannot afford outsourcing at the moment, you can plan for it or start on a limited basis. As always, avoid rushing into anything that you have never done before, and at least do some solid due diligence on the matter. We make that cautionary statement only because it will pay to be smart before you even start looking for hired help.
You need to change your strategy if you are in the B2B (business to business) sector. B2B audiences may still consist of people, but their decision making processes differs. A company will generally use a different set of principles and standards, which are based on their business and style of operation.
The marketing strategy you employ will generally require some sort of phone contact as well. In short, if you have limited experience with B2B marketing, then don’t assume it’s the same and educate yourself.
Despite the fact that gaining customer loyalty can be hard, it is still doable and definitely worth it. Major airlines and large credit card companies are a great and successful example of this. They all offer comprehensive and highly successful loyalty programs. You need to learn as much as you can from them.
The goal of a loyally program is to build a successful and long-lasting relationship with your clients. It is essential that everyone benefits from the relationship. You really shouldn’t ignore this if you have a direct response business. You need to have a program in place and then let everyone know about it through your campaigns. Direct marketing can be a very exciting business model but it’s not for the timid or those lacking in self confidence. It is not handled the same as online marketing. And because of the internet, it is hard to crack because a lot of people think that the post office is not valuable any more. But, because people are continuing to make money with it, direct marketing is still a popular form of marketing.