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Why Market research is interesting

Market research is the new tool for internet marketing consultants, or not so new. One of the main issues faced by a Web Selling Advisor is a lack of information and shortage of planning and a result you will find large blunders frequently happen with serious results for the work that has to be developed. You must identify needed Markets, especially when organizing a Digital Marketing Plan or Social Media.

These reasons are valid both for those working in web development, S.E.O, Pay per click or in any branch of Web Marketing specifically or generally.

You should have a Market Research

We should know what kind of shopper we go, and also how to sell something you first must know the demand. To grasp our competition will tell us how we play division, so market research is more than interesting, a need.

If you don't know the elements of the promoting mix – product, price, placement and promotion- you can’t change them, and there’s where you can act.

The macro environment can’t be sundry, so market research will help you in this area. By the way, it’s well known that Micro environment is just answerable for many disasters because “I didn’t know it”; Market research shows you how to act .

Monitoring, controlling, selling

It’s quite helpful for a market research to follow these steps:

– If we monitor and control product, price, marketing and distribution will utilize positive market conditions and fall precipitously when negative conditions.
– If we don’t know the market we can find something we did not expected.
– If you don't know the organization's competitive situation can barely improve, Our competition do make market research

Internet Marketing is a science, and by the way, marketing research has its own rules and its own “way of life”. This is the key for Online Marketing.

Abel Pardo is Professor of Marketing at the Universidad de Leon

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