If you are looking to build a new website, blog or newsletter template, there are quite a few fairly heavy duty WYSIWYG (what you see is what you get) editing programs available to you. They are, however, not the be all and end all. Anyone wanting a properly working web site must … simply must … have some knowledge of script and code as well as search engine optimization techniques and internet promotion tactics.
A decent doorway can be a simple information site. It doesn’t need much in the way of graphics or website design prowess, and can even simply be one page as we see in most internet MLM. The great sales gurus of the world wide web raking in the big bucks typically have one web site though they may be selling several products. Each product has it’s own sales pitch page … just one page. KISS (keep it simple stupid) is the golden rule!
Without proper experience or website design background many mistakes are made. Try analyzing the web site of the information promoter, and try copying what he or she is doing and not get caught in the trap of just doing as they say.
Although one major software company had such a template in their web design software, many would consider it to be crass and distasteful to make your website look like the command center of the starship Enterprise. Now remember the old Tennessee Mountain Man is as about as backwoods as it gets and even I chuckled at how red neck the polished same software company’s rendition was. Having said that, a few smatterings of high tech applications can give your website design reputation a good boost especially among the younger generation, the ‘wanna be’, the treckie, and the 2.0 socialite. Know your audience. Who do you want to reach? Don’t over do it! Regardless of what the SEO purists say, content is still king. Keep it simple. Keep it clean.
Start with as clear and simple website design as possible. Some sites will require more dazzle than others. But, remember, the more bells and whistles the slower the web site loads and responds to browsers and searchers.
A good website design should be easy for your human visitors to navigate, enjoy, and understand. At the same time it should also be intelligible for the search engine robots that also visit your site. It must be accommodating to cross browser platforms such as Internet Explorer, Netscape, Safari, AOL, Firefox, Opera and more.
As 12-steppers would rightly say, “there is no easier softer way”. There is no such thing as working 30 minutes a day with a site on auto pilot while you rake in millions while frolicking with Playboy Bunnies on your yacht so get that picture out of your mind right now. Proper marketing goes a long way in attracting the target customers to your website and thereby, achieving maximum commercial success in the long run. The DSL Turtles actually have the advantage here. Take it easy, but get it done.
Before settling on your final design, make sure your website design and message runs parallel to your business objectives and existing branding.
Keep in mind that your website is going to be the first impression that a lot of people get of your company. Assuming you have done a good job in getting your website highly ranked on the search engines, then you need to make sure that once someone clicks the link to your site that they are impressed and feel like yours is a company they would like to do business with. If they click away within the first few seconds then it is highly like they will never return.
You must decide if you really have the time, knowledge and technical ability to devote to website design and, most importantly, keeping that site maintained and up to date? If not, maybe you should concentrate on growing your business and let a website design professional concentrate on making your website work for you.
Steffen Edrop is a freelance writer and resident of Fort Myers, FL. If you are looking for one of the better experts in web design Fort Myers has to offer, Steffan suggests speaking to various Fort Myers web designers and then comparing their previous work and pricing, and then finally speaking to ex-customers to get their feedback.