It’s a match made in heaven – or at least the Internet. Marketing and web design. Together, they form the new power couple. One without the other just can’t compete in today’s Internet marketplace. Here are the key factors you need to pay attention to when matchmaking great website design and solid marketing.
Make a Plan
Jumping into designing a site without having a marketing plan is like grabbing some nails and a hammer without taking the time to create a blueprint. By clearly defining what you want to achieve, you’re arming yourself with the information you need to reach your objectives.
Know Your Target Audience
What motivates your target audience to take action? If you don’t understand your audience’s wants, needs, and desires, how can you create a website that engages them? By taking the time to learn about your audience, you can increase your website conversion rate – and keep your audience coming back for more.
Be Friendly (search engine-friendly, that is)
Sadly, “If you build it, they will come” only works for Kevin Costner’s character in Field of Dreams. In the real world, your website is going toe to toe against hundreds, thousands, even millions of other websites. Help your target audience find what they’re looking for (your site!) by researching what terms they use to search for your products and services and incorporating these terms into your content.
Work With an Experienced Developer
If you decide you don’t have the necessary skills or the amount of time it takes to create a website that reflects your company’s brand and the respect you have for your markets, leave it to a professional web design agency. But what pros do you choose? Ask professionals questions about planning, strategy development, and search engine optimization (SEO) until you are satisfied with their level of expertise.
About the Author
Profile by Design is a Sacramento Internet marketing and web design company helping to position businesses as leaders in their markets.