After the most recent Penguin update, a lot of websites across the internet encountered a drop down on their rankings. Even the application of exact match domains is in great danger if not handled properly. Basically, it can make or break up the standing of your internet site. It extremely impacts or dictates your performance in search engine optimisation. Excessive use of exact match domains may seem abnormal for Google. They consider it as search term stuffing when a huge portion of your anchor texts fit in with your exact match domains.
Technically, websites that over optimise exact match domains will be penalized. However, the charge can be treated immediately as long as you stabilize the variation of your link density. There is no much to worry about being punished by Penguin as compared with other fines since you already discover the condition.
SEO businesses use exact match domains under their SEO packages for the purpose of having legit keywords and phrases and a brand. Provided that the algorithm of Google is getting wiser, it is recommended to deviate your anchor text every now and then. It is not proper to state that exact match domains are out of the search engine optimisation scenario. You cannot erase the fact that they still supply a vital boost to your SEO venture. The main element is to just be sure you have a varied list of anchor texts in order to avoid keyword spam.
If your Google rankings are starting to shake off, it is one indication that you are not handling your anchor text diversity well. The amount of damage to your site varies according to how spammy the techniques that you are employing.
There are cases wherein well-known sites missed years of work which cannot be mended by any reconsideration because of big algorithm changes. To stay away from this kind of incident, it is wise to routinely check your anchor text distribution of incoming and internal links.
Typically, SEO experts suggest maintaining every single anchor text under 20 percent. Make distinctive variations by using naked links which entails your brand or a specified call to action. Eliminate all questionable techniques and turn natural with your linking structure and content quality. Eventually, Penguin encourages all webmasters to focus on premium quality content material with great link diversity.